In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember: The order of these feature postings is more or less randomly!
Today's featured customizer stands out a bit. In fact, given the prices their products come at, mass customization might not be the first thing coming to mind.
The company in question is named Bamford Watch Department and sells custom watches. Nothing that special you say? Well, maybe not. Except these are more or less fully customizable Rolex (and other exclusive brand's) watches.
Bamford offers a nicely designed configurator that allows you to adjust about every visual detail on the dial of a number of exclusive watches. Minute and seconds hand, hour- and second markers, indices, logo, custom text, chronograph rings etc - whatever you have on the dial, you can customize it. They also offer a large number of pre-designed models for your chosing.
Now, given the fact that you will spend a nice amount of money on these, you might be worried about what happens to the warranty of your watch, given that it has to be opened and modified. Bamford promisses a solution here as well, though: While original warranty will be void, you get a full two year coverage from the vendor itself.
What remains to be said? Well, this is a fairly nice offer, especially if you are a watch-fan and want something that not everybody has. And, of course, have a five digit number of pounds to spend on it. While not all of us can do that, those who can should visit their website and see if there is something to their liking.Note: Please see this post for detailed information on how to interpret the above data