Where can I learn more about mass customization & open innovation?
With this section of my website, I want to provide links to sources where you can start to look for more information. This is a personal selection, and biased towards my own publications and papers. Contact me if you think something is missing! A great source of the most recent research & case studies are the proceedings of the latest MCPC conferences.
The content of this section includes:
- Read Better! A curated list of recommendations of important books on the topics
- Papers and articles: My own key articles on the topic, when available, with link for download
- Definitions of the key terms: How to define mass customization, open innovation, and co-creation?
- FAQs: A selection of clever questions on the topic I got from journalists and students
- Case studies and practical examples:
- Interact & Network: An overview of the previous MCPC conferences
So many books, where to start? Here are some of the books I enjoyed most:
==> Recommended books on Mass Customization
==> Recommended books on Open Innovation and Co-Creation.
Here are some of my own book publications:
FULL LIST OF MY PUBLICATIONS
TOP FIVE SELECTED PAPERS ON MASS CUSTOMIZATION
Fabrizio Salvador, Martin de Holan and Frank Piller: Cracking the Code of Mass Customization. MIT Sloan Management Review, 50 (2009) 3 (Spring): 70-79. Download
Nikolaus Franke and Frank Piller: Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market, Journal of Product Innovation Management, 21 (2004) 6 (November): 401-415. Download
Frank Piller: Mass Customization. In: Charles Wankel (ed.): The Handbook of 21st Century Management, Thousands Oaks, CA: Sage Publications 2008: 420-430. Download
An updated and extended version of this paper is this working paper.
Frank Piller: Mass Customization: Reflections on the state of the concept. International Journal of Flexible Manufacturing Systems, 16 (2005) 4 (October): 313-334. Dow nload
TOP FIVE SELECTED PAPERS ON CUSTOMER CO-CREATION / OPEN INNOVATION
An updated version of the Threadless case is in this working paper.
An extended version of the mi adidas case is in this working paper.
An shorter and updated version of this report is this working paper.
FURTHER INTERESTING PAPERS
Christoph Berger, Kathrin Moeslein, Frank Piller, and Ralf Reichwald: Co-designing the customer interface for customer-centric strategies: Learning from exploratory research. European Management Review, 2 (2005) 3: 70-87.
Frank Piller, Petra Schubert, Michael Koch and Kathrin Möslein: Overcoming mass confusion: Collaborative customer co-design in online communities. Journal of Computer-Mediated Communication, 10 (2005) 4, 10th Anniversary Issue of the Journal.
Nikolaus Franke and Frank Piller: Key Research Issues in User Interaction with Configuration Toolkits. International Journal of Technology Management (IJTM), Vol. 26 (2003), No. 5/6, pp. 578-599.
The Market for Customized Footwear in Europe: Market Demand and Consumer Preferences. A project report from the EuroShoe Project within the European Fifth Framework Program. Edited by Frank T. Piller. Munich / Milan, March 2002.
Frank Piller: Mass Customization, in: Sönke Albers / Andreas Herrmann (Hg.): Handbuch Produktmanagement, 3. Auflage, Wiesbaden: Gabler 2007, S. 943-968.