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Recent Studies & Publications

Executive Report: The Market for Open Innovation - 2013

The Market for Open Innovation 2013: Completely new study on open innovation providers and platforms.

Praxishandbuch Technologietransfer
Praxishandbuch Technologietransfer: Innovative Methoden zum Transfer wissenschaftlicher Ergebnisse in die industrielle Anewndung

The MC 500 Study
The Customization 500: Benchmarking 500 Co-Design Toolkits in MC BtoC eCommerce

2nd edition of our book on customer co-creation (published in German in April 2009)
Our German book on Open Innovation, Crowdsourcing and Customer Co-Creation. Reichwald & Piller: Interaktive Wertschoepfung

The MCPC 2011 Proceedings
H. Chesbrough & F. Piller (Eds): Proceedings of the MCPC 2011: All slide sets, papers, and 15+ hours videos of the MCPC 2011!

Recent Awards and Recognitions
Our hack is amongst the finalist at M-Prize!


























































































































































































































































































































































































































































































































Knowledge Base: Resources and Links

Where can I learn more about mass customization & open innovation?

With this section of my website, I want to provide links to sources where you can start to look for more information. This is a personal selection, and biased towards my own publications and papers. Contact me if you think something is missing! A great source of the most recent research & case studies are the proceedings of the latest MCPC conferences.

The content of this section includes:

  • Papers and articles: My own key articles on the topic, when available, with link for download

 

Read Better! Recommended Books

So many books, where to start? Here are some of the books I enjoyed most:

==> Recommended books on Mass Customization

==> Recommended books on Open Innovation and Co-Creation.

Here are some of my own book publications:

 

Selected Papers and Articles by Frank Piller (English Language)

 

FULL LIST OF MY PUBLICATIONS

SSRNMy most recent publications and pre-press papers are at SSRN 

Google SchloarFor my list ofpublications, head to my Google Scholar Author Page 

 

TOP FIVE SELECTED PAPERS ON MASS CUSTOMIZATION

Fabrizio Salvador, Martin de Holan and Frank Piller: Cracking the Code of Mass Customization. MIT Sloan Management Review, 50 (2009) 3 (Spring): 70-79.  Download 

Nikolaus Franke and Frank Piller: Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market, Journal of Product Innovation Management, 21 (2004) 6 (November): 401-415. Download

Frank Piller: Mass Customization. In: Charles Wankel (ed.): The Handbook of 21st Century Management, Thousands Oaks, CA: Sage Publications 2008: 420-430. Download

    An updated and extended version of this paper is this working paper.

Frank Piller: Mass Customization: Reflections on the state of the concept. International Journal of Flexible Manufacturing Systems, 16 (2005) 4 (October): 313-334. Dow nload

Follow up article: Observations on the present and future of mass customization. Flexible Services and Manufacturing Journal, 19 (2007) 4: 630-636.  Download

Frank Piller, Kathrin Moeslein and Christof Stotko: Does mass customization pay? An economic approach to evaluate customer integration. Production Planning & Control, 15 (2004) 4: 435-444. Download

 

TOP FIVE SELECTED PAPERS ON CUSTOMER CO-CREATION / OPEN INNOVATION

Frank Piller, Alexander Vossen und Christoph Ihl: From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation.  Die Unternehmung (Swiss Journal of Business Research). 66 (2012) 1: 7-26   Download.
Frank T. Piller and Dominik Walcher: Toolkits for idea competitions: A novel method to integrate users in new product development.  R&D Management. 36 (2006) 3: 307-318.   Download.
Susumu Ogawa & Frank T. Piller: Collective Customer Commitment: Reducing the risks of new product development. MIT Sloan Management Review, 47 (2006) 2 (Winter 2006): 65-72.  Download

    An updated version of the Threadless case is in this working paper.

 Tobias Fredberg and Frank Piller: The paradox of tie strength in customer relationships for innovation: a longitudinal case study in the sports industry. R&D Management, 41 (2011) 5 (November): 470–484. Download

    An extended version of the mi adidas case is in this working paper.

Frank Piller & Christoph Ihl: Open Innovation with Customers. Expert Study commissioned by the European Union, the German Federal Ministry of Research and the Europäischer Sozialfond ESF. Published as part of the project "International Monitoring". Aachen: RWTH ZLW-IMA 2009 .Download

    An shorter and updated version of this report is this working paper.



FURTHER INTERESTING PAPERS

Christoph Berger, Kathrin Moeslein, Frank Piller, and Ralf Reichwald: Co-designing the customer interface for customer-centric strategies: Learning from exploratory research. European Management Review, 2 (2005) 3: 70-87.  

John Bessant, Kathron Möslein, Anne-Katrin Neyer, Frank Piller and Bettina von Stamm: Radical Innovation: Making the right bet. AIM Executive Briefing. London: Advanced Institute of Management / London Business School 2009.  
Frank Piller, Petra Schubert, Michael Koch and Kathrin Möslein: Overcoming mass confusion: Collaborative customer co-design in online communities. Journal of Computer-Mediated Communication, 10 (2005) 4, 10th Anniversary Issue of the Journal.  

Nikolaus Franke and Frank Piller: Key Research Issues in User Interaction with Configuration Toolkits. International Journal of Technology Management (IJTM), Vol. 26 (2003), No. 5/6, pp. 578-599.  

 Frank Piller and Ashok Kumar: For each, their own. The strategic imperative of mass customization. Industrial Engineer, 38 (2006) 9: 40-46.  
 Frank Piller & Mitchell Tseng: Mass Customization Thinking: Moving from Pilot Stage to an Established Business Strategy. In: Handbook of Research in Mass Customization and Personalization, New York: World Scientific Press 2010: 1-18. 
Mitchell Tseng and Frank Piller: The Customer Centric Enterprise. in: M. Tseng and F. Piller (Eds.), The Customer Centric Enterprise: Advances in Mass Customization and Personalization, New York/Berlin: Springer 2003, pp. 1-18.
 The Market for Customized Footwear in Europe: Market Demand and Consumer Preferences. A project report from the EuroShoe Project within the European Fifth Framework Program. Edited by Frank T. Piller. Munich / Milan, March 2002.

Frank Piller: Mass Customization, in: Sönke Albers / Andreas Herrmann (Hg.): Handbuch Produktmanagement, 3. Auflage, Wiesbaden: Gabler 2007, S. 943-968. 

Christoph Ihl, Melanie Müller, Frank Piller und Ralf Reichwald: Kundenzufriedenheit bei Mass Customization: Eine empirische Untersuchung zur Bedeutung des Co-Design-Prozess aus Kundensicht. Die Unternehmung, 59 (2006) 3 (Juni): 165-184.  
 Frank Piller: User Driven Innovation: Kunden als Initiator und Beteiligte im Innovationsprozess in: Olga Drossou und Stefan Krempl (Hg.): Open Innovation. Freier Austausch von Wissen als soziales, politisches und wirtschaftliches Erfolgsmodell, Hannover: Heise dpunkt (Reihe Telepolis) 2006.  
 Frank Piller: Von Open Source zu Open Innovation. Harvard Business Manager, 25 (2003) 12 (Dezember): 114. 
 Ralf Reichwald und Frank Piller: Von Massenproduktion zu Co-Produktion: Kunden als Wertschöpfungspartner. Wirtschaftsinformatik 45 (2003) 5: 515-519.
 Frank Piller und Christoph Ihl: Mass Customization ohne Mythos: Warum viele Unternehmen trotz der Nutzenpotentiale kundenindividueller Massenproduktion an der Umsetzung scheitern. in: IO New Management, 71. Jg. (2002), H. 10, S. 16-30. 
 Frank Piller / Florian Hönigschmid /Florian Müller: Individualität und Preis: Eine empirische Untersuchung zu Preissensibilität und Zahlungsbereitschaft bei Mass-Customization-Produkten. Arbeitsbericht Nr. 28 des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München, ISSN 0942-5098, May 2002.  
Frank Piller / Detlef Schoder: Mass Customization und Electronic Commerce. in: ZFB - Zeitschrift für Betriebswirtschaft, 1999, Heft 10. 
 Frank Piller: Kundenindividuelle Produkte - von der Stange: Mass Customization. in: HARVARD BUSINESS manager, 19. Jg. (1997), H. 3, S. 15 - 26.
 
More books, papers and studies:  
 
=> Recommended books on Mass Customization

SSRNMy most recent publications and pre-press papers are at SSRN  

Google SchloarTo see publications others cite most, go to my Google Scholar Author Page