Our series on featured research articles continues. Today I want to recommend a paper by fellow researchers Peter Keinz, Christoph Hienerth and Christopher Lettl. In their paper they focus on the paradigm shift from producer-centered towards user-centered processes.
By Peter Keinz, Christoph Hienerth & Christopher Lettl
Availible at: Journal of Organization Design
There is increasing consensus among practitioners and academics alike that we are in the midst of a paradigm shift from producer-centered and internal innovation processes toward user-centered and open innovation processes.
This paradigm shift induces significant changes to the design of organizations. Even though the research field of user innovation has been developing over a period of more than four decades, there have been only occasional intersections with the research field of organizational design. In this article, the authors aim to provide an integrated perspective of the two fields. Therefore they first identify major user innovation strategies and then derive the implications for each user innovation strategy on key dimensions of organizational design.
After outlining existing user innovation approaches, the authors continue to explain the need for organizational (re-)design when employing user innovation strategies. They then present design principles for companies employing user innovation strategies, followed by a detailed discussion of their findings (so far).
In this video, Christopher Lettl explaines the central topic of their research for this paper.
Read the full article at Journal of Organization Design, Vol. 1, No. 3 (2012)!