In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember: The order of these feature postings is more or less randomly!
While I sometimes argue in my classes that customization is not longer a value proposition in the computer market, these comapnies show that the classic application of mass customization still has its market.
Like Dell, Mysn.de are offering variety of base laptops which you can then customize to your exact media-/ business-/ gaming-/ etc- needs. While their configurator is not exactly a graphical firework, it gets the job done well and lets your virtually assmeble the machine of your dreams (or your budget). I believe that exactly for these hardcore applications customization still has functional value.
Note: Please see this post for detailed information on how to interpret the above data.