Publisher: Kogan Page, ISBN-10: 0749463252
There already are many books on co-creation, but a team of people from UK based consultancy Promise has written a great new book that provides a very practice-focused perspective. Promise has much experience in organizing co-creation for companies, and in this books it seems that they really share their tricks and learnings.
Hence I really liked Part II (Part I is a general introduction into the topic, not bad, but nothing new), which provides hand-on advise along all stages of a co-creation project.
The focus of the book is the large-scale global enterprise -- the typical client of Promise. Hence, there also is quite some emphasize on branding and co-creation of a meaning of a brand. Nice!