The Customization 500 is the world's most comprehensive benchmark study of online configuration and mass customization offerings. In a new series of weekly postings, we will introduce some of companies that our expert evaluators pointed out as best in class. The order of these feature postings is more or less randomly! We will try to introduce different industries among the following weeks.
Today's featured company is mass customization pioneer mymuesli.com. Established in 2007, the German company offers it's customers to create their very own mix of cereals from 80+ ingredients. There is likely a fitting mixture for everybody in the about 566 quadrillion possible combinations. After a strong growth just from the beginning, company has been developing very well in the last years. Recently, they installed the world's largest automatic muesli mixing machine.
We used more than 40 parameters to evaluate the state and design features of each toolkit in our study:
For this evaluation, we used five criteria to measure the performance of a configuration toolkit in our sample:
- Visual Realism was measured by means of one question “How realistic do you assess the visualization of the configuration process?”
- To measure usability, the evaluators were asked to rate: "The configurator is (1) intuitively usable, (2) user-friendly as well as (3) clearly and (4) logically structured".
- The creativity factor consisted of two items: "(1) The website gave me a lot of freedom", and "(2) I could give my creativity free rein while designing the product".
- To determine enjoyment, the experts had to rate: "The configuration was (1) fun, (2) delight, (3) pleasure, (4) entertaining and (5) interesting".
- To assess uniqueness following statements had to be evaluated: "My created product (1) is unique, (2) is different, (3) helps me to differentiate; and (4) no one else has such a product."
Interested in more? Here is more information about the Customization 500 (and the option to order the full study now so that you do not have to wait for 41.6 years to read all profiles).