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« Public Proceedings of the last MCPC Conference Published -- Access all Conference Presentations, Papers, Videos | Main | Featured Research: The Paradox of Tie Strength in Customer Relationships for Innovation: A Longitudinal Case Study in the Sports Industry »

February 14, 2012

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Comments

Treehouselogic

Frank, thanks for the great post.

As we discussed offline, I don't think Getwear is a good example of "social commerce." Like Zazzle, CafePress, or Delusha, Getwear is building a market place of quasi-designers, but that community of co-creators just adds to the selection does not tap the value of "social."

I dive a little deeper into the definition of social and it's potential for customizers on our blog: http://wp.me/pUiFj-qJ

thanks again.

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