In a series of postings, we present some of the program highligths of the MCPC 2011 conference. The following is just one of more than 50 sessions we will host on Nov 16-19 in San Francisco, CA.
In our research on the core capabilities that characterize a successful mass customization enterprise, we have identified "choice naviagtion" as one of these capabilitues. This session of the MCPC 2011 conference presents the latest inisghts from managers and researchers on developing a great toolkit for choice navigation.
Sessions 5.3 (Nov 19): Customer Co-Creation and Configuration Toolkits
Customizing Complexity - Lessons Learned from Configurator Projects
Although the configuration process is the core of every mass customization project and crucial for the success, the high number of failures shows that the complexity of configuration mechanisms is continuously underestimated. What critical factors do play a role in making it right? Which peculiarities should be considered to avoid traps? Based on the data generated by cyLEDGE's configurator-database.com, Paul Blazek (cyLEDGE) and Klaus Pilsl (IndiValue) will take a look at different approaches to customize products and present the biggest barriers and most important enablers which they have verified in their own configuration projects. Their findings show the existence of recurring patterns that determine success or failure.
Definition of a Framework for Configuration
The review of literature shows a deterioration of the understanding of configuration. The definition of configuration has become ambiguous as different research groups defines configuration differently. In this presentation Klaes Ladeby (Technical University of Denmark) will propose a framework for configuration that permits a more precise understanding of a configuration system, an understanding of how the configuration system relates to other systems, and a definition of the basic concepts in configuration. The total configuration system, together with the definition of key concepts, comprises a strong frame of reference when working with analysing configuration systems.
Collaborative Technology in Online Value Co-Creation: The Emergent Practice of Electronic Mass Customization
In response to the wide ambiguity in terms of the underlying efficient value co-creation processes in mass customization, Krista Palmu, Jerry-Mikael Lindholm and Petri Parvinen (Aalto University) have conducted an exploratory study to examine how collaborative technology is used to facilitate online value co-creation activities between the buyer and seller. They will present their explorations of the emergent, yet insufficiently studied, electronic mass customization brought on by the advanced technologies. Based on in-depth themed interviews and netnography, they will provide a value co-creation framework for understanding how the use of collaborative technologies could benefit mass customization industry and, thus, develop competitive advantage for companies and additional value for customers.
Listen to the full content of these talks at the MCPC 2011, Marriot SFO Airport, San Francisco, Nov 16-19, 2011:
- Conference Website and Registration (reducted rates until Sept 30)
- Conference hotel and travel (rooms fill quickly, book now!)
- All posts about the conference in my blog