San Francisco Airport Marriot Hotel & Conference Center, November 15-19, 2011
mcpc2011.com | twitter: #mcpc2011 | download Call for Papers
Finally, the MCPC 2011 is ready to go public: I am really excited about the next large MCPC conference, as we finally will bridge between the two topics that have been driving my research since many years: mass customization and open innovation. There are many common themes and topics between these two domains. In a separate posting, I have provided an overview about the connections between mass customization and open innovation.
For this endeavor, we could win the best possible conference co-chair representing this topic: Prof. Henry Chesbrough from the Center for Open Innovation, Haas School of Business at the University of California Berkeley. I believe Henry needs no introduction at all to anyone reading this blog. But head to his blog and web site for recent information about his work.
The second local 2011 co-chair will be Solomon Darwin, Associate Director at the Center for Open Innovation, University of California Berkeley. Solomon already was of great help in finding the venue and setting many details of the conference!
But the most important ingredient of the conference is YOU! We need YOUR best ideas, papers, and presentations to create an exciting and truly innovative program. And so I am happy to present today and here for the first time the upcoming Call for Papers & Presentations for the MCPC 2011.
The most important information follows below, but you also can download the MCPC 2011 Call for Papers in pdf form.
The MCPC Conference Series
As you may know, the MCPC conference series started out in Hong Kong in 2001 as a bi-annual conference devoted to Mass Customization & Personalization. The content has broadened in recent years, including also customer co-creation, user innovation and other strategies of customer-driven value creation (hence, MCPC = Mass Customization, Personalization, and Co-Creation"). The event frequently brings together hundreds of the world's most remarkable people in the field.
The MCPC 2011
The MCPC 2011 wants to engage academics, business leaders, and consultants in fundamental debates through a set of plenary presentations, discussion panels, and paper presentations. The conference will take place on Nov. 15-19, 2011 at the San Francisco Airport Marriott Hotel & Conference Center. Located in Burlingame, CA, just minutes from the San Francisco International Airport and between downtown San Francisco and the Silicon Valley, the hotel offers a perfect location with great views of the San Francisco Bay. Its inviting waterfront location and great conference center will provide an inspiring conference setting.
The 2011 conference will consist out of four major elements:
- The "Research and Innovation Conference" is an academic-style conference, with a broad call for papers. All contributions are peer reviewed by at least two reviewers. An international program committee and many ad-hoc reviewers support the program chairs with this process. Presentations are organized in parallel tracks, with plenty of time for discussions and feedback. The conference has the policy of "all participants, including presenters, have to pay the registration fee" that is characteristic for academic conferences. The open call for papers & presentations relates to this part of the event!
- The "Business Seminar" provides an innovative platform for managers DOING mass customization and open innovation as the core of their business. The seminar's foremost idea is to connect managers in peer-to-peer interaction to foster an intense discussion, facilitated by presentations from industry leaders and the seminar faculty. In 2011, the Business Seminar will kick-off the entire conference event. Presentation at this seminar is by invitation only.
- Networking events: A sponsor's marketplace & exhibition, social events like networking lunches, conference dinners, and cocktail receptions, but also site visits to local companies provide unique opportunities to connect and exchange ideas among participants. The event has a long track-record of successful business relationships and even a number of start-up companies that has been launched thanks to new connections during participants of the conference.
- Pre-Conference Show: The first day of the conference, Nov. 15, will be used to host a public event in a central location in Palo Alto or san Francisco to showcasre to a wide public that customization and co-creation are new future trend but a broad reality. A press event and exhibition will be part of this pop-up sho of MC excellence.
How to submit your paper and presentation proposal
We invite you to submit your best work, addressing the conference theme along one or more of the questions asked in the detailed call for papers (PDF). We especially seek papers which follow the idea of "engaged scholarship", i.e. which are relevant to both practice and research.
You can submit three types of proposals (Page limits include references and figures):
- Full papers: Max. 10 pages, according to the formatting guidelines (http://bit.ly/g8y1Tr). This is the preferred form of submissions.
- Short papers / extended abstracts for work in progress (3-5 pages), but including comments on the research question, the methodology, data and empirical methods used (if applicable), and a discussion of the results. Please also use the formatting guidelines for preparing your extended abstract (http://bit.ly/g8y1Tr).
- Presentation proposals (PPT slides) by managers: In order to accommodate practitioners who have interesting results but are not familiar with writing papers, this alternative way for contributing is offered. Mass customization business proprietors, open innovation project managers, services and technology providers are invited to submit a presentation outline in form of a slide presentation (PPT of max. 20 slides, transferred into PDF).
Please check the detailed Call for Papers for more details on what we expect from a good proposal, how to format your paper, and how to submit it!
To submit a paper (practitioners: presentation proposal), head here.
April 7, 2011: Deadline for submissions for paper and presentation proposals (via this online submission system only)
June 15, 2011: Final notification of accepted contributions
Aug. 1, 2011: Presenter registration deadline
Nov 16-17, 2011: MCPC 2011 Business Seminar (optional registration required)
Nov 18-19, 2011: MCPC 2011 Research Conference and Presentation Sessions
- Download full call for papers & presentation as PDF (with much more information!)
- Download MCPC 2011 Conference Briefing - An extended "About the Conference"