After a big success in the last year, we just have finalized the set up of the next MIT Smart Customization Seminar. It will take place on May 20 and 21, 2010, in the brand-new Media Lab Building II on the MIT Campus in Cambridge, MA (Boston).
While the MCPC conferences are large networking events and focused on the latest research and a broader range of topics, the MIT Smart Customization Seminar is an Executive Seminar focused on implementing and managing mass customization and personalization successfully in a corporate setting. It is organized by the MIT Smart Customization Group, a research-industry group I co-founded with a bunch of great individuals at MIT in 2007.If you want to get an idea of what the seminar is and what to expect, have a look at a great summary of the last seminar (Nov. 2008), as compiled by bestselling author Patricia Seybold:
Smart Customization Comes of Age: Best Practices from the MIT Smart Customization Seminar 2008. By Patricia B. Seybold, CEO and Senior Consultant, Patricia Seybold Group January 8, 2009.
Download Patricia's report of the November 2008 seminar here. (c) Copyright by Patricia B. Seybold, P. Seybold Group 2008.