Today, one of the start-ups that will be presented in the "Mass Customization Next Generation" Track at the MIT Smart Customization Seminar opened it virtual doors. I am looking forward to see Seph's presentation on Nov 11 where he will share how his company will be different from the rest. While there are many companies selling shirts online, Proper Cloth has a number of innovative features that differentiates it from the crowd:
The main differentiator seems to be the really state-of-the art visualization and configuration toolkit, a job very well done! Look for the sliders and style advise!
Also, the idea of reverse engineering you favorite brand shirt (like, your BrooksBrothers favorite) and use these dimensions to get the size of your shirt seems to be a great idea. Have a look on the website to see more and experience the beauty of a well-done configurator.
Here is the press release of proper cloth with more information:
Founder Seph Skerritt, an electrical engineer and recent graduate from MIT, is a strong advocate of applying technology to unexpected problems, in this case, the problem that most men can't find dress clothes they like. According to Seph, "For men frustrated with boring dress shirt styles or off the rack sizes that never fit right, Proper Cloth provides a lot of value. Men can finally get the shirt style they want in a size that fits exactly as it should. Shopping has never been more convenient."
With Proper Cloth's online design tool, customers first select a fabric they like, choosing from a wide variety of colors in solids, stripes and other patterns. They then choose a collar, cuff and pocket style. To personalize the garment, customers can select a unique fabric for the inside of the shirt's collar band or the inside of the shirts cuffs, or add a monogram. Expert style advice guides less fashion-savvy shoppers. Customers can specify their shirt's size by selecting another shirt's size they like and making modifications or by submitting their body measurements and letting Proper Cloth compute their personal size. Customers can even directly specify garment dimensions if they choose. Proper Cloth shirts are delivered to customers 1-4 weeks from the date of purchase with prices start around $90.
Based in New York, Proper Cloth is part technology startup and part fashion company. Propercloth.com utilizes the latest web application technology to deliver an intuitive, enjoyable user experience. Proprietary 3D modeling software digitally renders a preview of the garment as it is designed. Proper Cloth uses proprietary fit algorithms to calculate shirt patterns from a variety of inputs. Fabric pieces are computer precision cut and hand sewn for an exact, consistent fit. All shirts are produced in the United States using premium fabrics sourced from Italy.