IE Business School is the best business school worldwide in executive education open programs, according to the 2006 ranking published by The Economist. Now they finally offer a program on mass customization, user innovation, and one-to-one marketing:
Madrid, 2, 3 and 4 of April, 2008
Instituto Impresa Business School, Executive Education
- Fabrizio Salvador, Frank Piller, and Martin Boehm
PDF Information Brochure: http://www.execed.ie.edu
Sorry for the last min. announcement, but I forgot to post this before. Perhaps you still can make it to Madrid next week!
Customer-centricity is increasingly becoming the key source of competitive advantage in today’s globalizing marketplace. Heightened competition is forcing business leaders to recognize that the new foundation for profitability is establishing loyal, long-term customer relationships; to conceive themselves not as a group of products, services, territories, or functions, but as a portfolio of customers; to know how profitable each of their customers or customer segments are, and to understand why; to continuously innovate in order to improve their customer value propositions. A company’s ability to find, grow, and retain their clientele has increasingly become the key to success.
The challenge arises when trying to manage the organizational complexity that surfaces when trying to implement a truly customer-centric strategy. Organizations must align all aspects of their business with the target customer value proposition. In order to be successful in implementing a sound customer-centric strategy, everyone in the company needs to make decisions consistent with this strategy.
The program features several stimulating modules that address numerous issues of concern.
Strategic capabilities for customer-centricity
Building a customer-centric organization is appealing but also difficult, because it takes profound changes in virtually all the value-adding processes of a firm. Yet the payoff is potentially enormous. This module examines the fundamental capabilities that a company has to develop in order to become more customer-centric and a true mass customizer, giving the 30,000 feet view of the scope and content of the organizational changes associated to customer-centricity. Special attention will be devoted to the issues associated to connecting customer, front-end and back-end of the firm for fast and efficient adaptation to customers’ needs.
Putting the customer at the center of the innovation process
A key challenge in new product and service development (NPSD) is to match new designs to customer preferences. The growing heterogeneity of demand, the advent of “long tail markets”, exploding product and service complexities, and the rise of the creative consumer are making this task more difficult than ever. This module will explore new strategies to navigate NPSD more efficiently by utilizing the firm's periphery for innovation.
Focusing on the relation with each individual customer
Focusing and delivering on what a customer values provides competitive advantage in today’s business arena. No matter what the sector is, each company needs to focus on the customer’s point of view not only to improve the customer’s experience, but also to increase the customer’s contribution to the business. This module will explore how to determine the value of an individual customer for your business and how to retain high value customers. Retaining customers can primarily be achieved by either increasing a customer’s cost of leaving your business or by delighting the customer with superior service. This program will explore how to increase a customer’s switching cost and how to delight and satisfy customers.
IE Business School is a leading international business school oriented at providing top-level training for executives. The recognized prestige of our teaching faculty, the degree of excellence of our academic programs and a clear international focus are the keys behind a learning model that has ranked IE Business School among the best business schools in the world (IE Business School is the best business school worldwide in executive education open programmes, according to the 2006 ranking published by The Economist).
In recognition of the high quality and academic rigour of our programs, Instituto de Empresa is accredited by EQUIS (European Quality Improvement Systems), AACBS International (The Association to Advance Collegiate Schools of Business) and AMBA (Association of MBAs).
FOR FURTHER INFORMATION and registration, please contact:
Olga del Ama
International Executive Programs Manager