IMB is one of the largest trade shows for the textile industry, a showcase not of the latest fashions in apparel but the latest in machinery and software for the industry. The IMB main event takes place in Cologne every three years. IMB Forum is a smaller sister event of IMB, filling the years in between with a focused exhibition and conference.
The fifth event of the series will be held on the Cologne Fair Ground on Wednesday, 21st November and Thursday, 22nd November 2007. This year's conference theme is "Information Technology for the Textile Processing and Apparel Industry", and I have the honor to provide the opening keynote for this event as part of a conference section dealing with open innovation in this sector.
I am speaking together with Ralf Reichwald, my colleague and co-author from TU Munich. Our topic on the morning of Nov 21 is "Open Innovation: Customers as active partners of companies in the textile industry." We will address latest trends and case studies on open innovation with a focus on the textile industries to provide an overall framework of interactive value creation.
Our talk is followed by Andreas Milles from Spreadshirt, who is presenting the leading implementation of open innovation and interactive value creation in Europe. Johann Füller from Hyve, Munich will present the work his company did with BMW to implement open innovation in this company
Here is some more information from a IMB press release:
"IMB Forum, the international exhibition with an accompanying congress, which will take place at the Cologne exhibition center from November 21 to 22, 2007, has come to be one of the sector's top annual events. That's why many leading companies regard participation in the IMB Forum as an absolute must. Or, as Holger Klappstein, Managing Director Sales and Marketing of TXTe solutions GmbH in Halle, puts it: "The IMB Forum is one of the most important information platforms for the fashion, garment, footwear, and textile industries."
The success of the IMB Forum is based on the fact that the event perfectly supports direct dialogue between the sector's users and suppliers. This is also an important factor for Dominik Berger, Managing Director of RF-IT Solutions GmbH in Graz: "The IMB Forum offers us an ideal presentation platform for our goods and services in this area, while simultaneously offering us the opportunity to conduct intensive discussions with our customers."
Christiane Klaschik, Head of Marketing for ImPuls AG from Krefeld, is also well aware of this strength of the IMB Forum: "There's hardly any other trade fair where we can meet such a concentration of our target groups. Customer contact is also a very important issue for us."
Jacqueline Kellner, Head of Marketing at Lectra Deutschland GmbH, regards the IMB Forum as "one of the most professional events for presenting yourself to a high-caliber public."
"We believe in the event and clearly recognize the efforts on the part of Koelnmesse to achieve a breakthrough in terms of the degree of international participation, especially with regard to the visitors. The presence of the decision-makers, at least from the immediately neighboring countries, is a crucial step in the right direction," says Yvonne Heinen-Foudeh, Marketing and Communications Manager Europe of Gerber Technology GmbH in Munich."
The IMB Forum 2007 will take place from Wednesday, November 21 to Thursday, November 22, 2007. The exhibition will be open to visitors on the first day from 9:00 a.m. to 6:00 p.m. and on the second day from 9:00 a.m. to 5:00 p.m. Presentations will be held in the morning and afternoon on both days.