Product Information Management for Mass Customization: Connecting Customer, Front-office and Back-office for Fast and Efficient Customization
A new book on mass customization by two close members of our MC community: CIPRIANO FORZA, Professor of Operations Management and General Management at Padova University, and FABRIZIO SALVADOR, Professor of Operations Management at the Instituto de Empresa Business School, Spain, have published their long anticipated book on product configuration (information) systems for mass customization.
I did not get the opportunity to review the book yet, but given the excellence scholarly work the two authors showed in many previous projects, I am sure this will be a helpful contribution in one of teh core topics of mass customization:
From the announcement: "Those who have successfully managed product information for mass customization carefully avoid disclosing how these esoteric systems work in practice. This is the first book to provide a holistic recognition of the essential aspects of an IT-supported product configuration system. In doing so, it reveals the basic building blocks of these systems, how they support mass customization, how these systems are selected and implemented, what alternative options there are, and lastly, what the operational and strategic implications of these systems are."
Read a sample chapter here.